BRAND HISTORY | D.O.C. OFFICIAL

Brand history

“From personal belonging to a modern-edge fashion for sophisticated socialites”

It all started with doing something you love. Ms. Thanikan Pornpongsaroj, Founder and the Creative Director of D.O.C, is passionate about creative design. She designed her own unique acrylic clutch bag for personal use. Her creative clutch bag design caught the attention of passerby every time she used them. People love her design. She started making these acrylic bags for close friends for special occasions. More and more people started to ask about the clutches. Ms. Pornpongsaroj decided to launch her online store through social media, instagram IG: doc_clutch since May of 2014. It was a huge success from the start. D.O.C. clutch bag has been supported by many well-known stars and celebrities in Thailand. Their support has made D.O.C. a remarkable lady’s accessories brand that everybody is talking about.

D.O.C. became increasingly popular on various social networks and caught the attention of many Thailand’s top fashion stores. In October of 2014, D.O.C opened the first pop-up store in Siam Paragon Department Store, a high-end and most visited shopping mall located in the heart of Bangkok shopping district. The D.O.C pop-up store displays all of the clutch bag collections for our clients to come in and try them on.

D.O.C. clutch bag collections made its appearance on various magazines, newspaper, fashion shoots, and in many editorial content as recommended party bag items.

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